Clip showcasing Baltic herring and sprats wins silver medal in Estonian Golden Egg awards

This year’s annual Estonian advertising awards, known as the Golden Egg, which recognise the most outstanding campaigns and agencies in the field of marketing, were held in May. There were a total of 822 nominees. 

We’re delighted to announce that a clip showcasing Baltic herring and sprats was recognised in a number of categories, the crowning glory of which was the silver medal it took for its production values. Having had the spotlight shone on it in this way, we hope the clip sees a lot of use and helps promote herring and sprats even more.

The clip was produced in cooperation with the Age Creative agency. It was designed to showcase the Baltic Premium Fish quality label and to advertise Baltic herring and sprats in Ukraine. In it we emphasised Estonia’s pristine natural environment for the ideas of freshness, quality and reliability it embodies, which is what we want to see on our dining tables. 

More information about the competition can be found online at